About Us

Tired of compromising between convenience and clean eating?

So were we. That's why Puffiona and Easy-Prep Sauces we're created, to bring you the bold flavors you love without the junk you don’t.

The Full Story: From a Frustrated Shopper to a Clean-Label Kitchen

It all started with a simple trip to the grocery store. I wanted to eat healthier, and I was shocked to discover that so many of the sauces and snacks I loved were filled with ingredients I couldn’t even pronounce. Preservatives, additives, and all kinds of unnecessary junk showed up in almost everything. I realized that if I wanted truly clean food, I’d have to make it myself.

So I began researching recipes, swapping in healthier ingredients, and keeping a running list of snacks and sauces that actually turned out well. Once I found my go-tos, I didn’t need anything else.

When it came to snacking specifically, puffed quinoa changed everything for me. Puffinoa gave me all the things I loved about regular snack foods:

  1. a long-lasting crunch
  2. flavors I craved
  3. something easy to eat on the couch or on the go

(but without the bad stuff)

After a couple of months of sticking mostly to these snacks (with the occasional indulgence), I discovered something surprising: all of my blood markers had dropped significantly. Total cholesterol, LDL-C, triglycerides, ApoB, Hemoglobin A1c, and a few others. Now, I’m not claiming Puffinoa is a miracle solution, IT IS NOT. Exercise, sleep, and overall calorie and fat intake all play a role. However, I did find that my Puffinoa snacks satisfied my cravings while not filling my body with excess salt, fats, highly processed sugars and countless preservatives.

That’s where the story meets the brand. It worked for me, so maybe it’ll work for others, too.

Dried & True was created for anyone trying to transition to a healthier diet, anyone looking to cut out processed foods to help stabilize blood markers and overall health, and anyone who simply wants to trust the nutrition label and feel good about what they eat. Puffinoa is just one way to make daily healthy habits a little easier to stick to.

If you ever have product suggestions or a category you’d like us to explore, please reach out. If you feel there’s a need, someone else probably does too.

If you ever have product suggestions or a category you'd like us to test in, please drop us a message! If you feel there is a need, someone probably else feels the same too.

- Jack Reitnour (Founder of Dried & True)